1. Website Development + Creative Marketing
The core piece of all your marketing efforts is your website. However getting a website slapped together and posting it on the Internet alone will not win you more business. In order to get real results with a website, the site must be equipped with creative marketing strategy. This means that there needs to be a strategic plan within the site to appeal to your target audience and get them to respond to your sales "calls to action". It is kinda like fishing, certain lures will attract different kinds of fish to bite your hook! If you are investing in web development make sure you find a company that will take the time to learn your industry and will research your target market to find out what makes people respond to and bite your sales hook. If your website is developed with creative marketing it is possible that you will find yourself with more business than your boat can handle. Learn More
2. Email Marketing
The goal in marketing is to present business offerings in front of your target audience in as many avenues and mediums as possible. One of the best places to reach your target audience is their email in-boxes. This is because people check them very frequently. In fact, AOL reports, "most of their members check their mail about five times a day." On another note, there is a growing popularity of people who never lose contact with their inbox due to Internet phones and wireless cards. This growing connectivity to the Internet is why all the corporations ask for your email address at the check-out line. They know statistically that if they can get your email, then they will get your money.
One of the biggest advantages of email marketing is the ability to track when your clients open the emails you send them, what links they click on, if they sent the message to a friend etc... This allows a marketing expert to adjust components of email campaigns to get your audience to better respond to your sales offerings or call(s) to action. Learn More
3. Search Engine Optimisation (SEO)
The percentage of consumers that go on the Internet to find a new product or service is increasing every year. Search engines such as Google, Yahoo and Msn is where the majority of people go to search for what they need. All together there are about 500 million searches done on the Internet each day, that is lot of searches! So if you are in business, you ask yourself the question, "How do I get my business in front of my target market on these search engines?" The answer is by having your website professionally optimised so that keywords or phrases related to your business show up in the search results hence the title, "Search Engine Optimisation or (SEO)."
Search Engine Optimisation is rapidly replacing phone book advertising, this is why the phone books are getting thinner and thinner ever year. Many of our clients have contacted us with frustrations about their Return on Investment (ROI) with phone book / yellow page advertising as they are not producing as many solid leads anymore. There is a reason why this method of marketing is no longer as effective as it used to be, it is because consumers find it much more convenient to do Internet searches on places like Google to find what they are looking for than it is to flip though the large book.
If you have a business and want to keep it growing, it will be very important for you to develop a SEO plan and execute it. Don't let your competition beat you on this one, get ahead of the game and invest in this profitable marketing strategy. Learn More
4. Direct mail
Direct mail is a marketing tool that can provide great results if done right. The general goal is to determine your target market and then send them a mail piece(s) that grabs their attention and gets them to respond to your offerings. There are two common obstacles when it comes to launching a successful direct mail campaign: 1. Gathering quality addresses of people or businesses that will be most interested in your product or services 2. Creating a message / graphical content that gets them to respond and do business with you. If you fail at #1 or #2 you can be sure that what you send will find itself in the circular file cabinet (trash can). Quist Designs knows the tricks that it takes to help your direct mail pieces skip being sent to the trash-can, and instead, make it on the front of your audience's desk ready to do business with you. Learn More
Conclusion
We recommend that you find a marketing partner that can keep you up to date on the ever changing marketing world. We at Quist Designs work with our clients to develop marketing tools that help meet their business goals. If you have need of any of the above services or have other needs, please feel free to contact us or visit our website to learn more about us.
