By: Josh Lindquist
The center of all your marketing material should be your website. There are countless benefits of having a powerfully developed website. Here are some attributes that we at Quist Designs have found that makes for an effective website:
Eye-catching graphic design
Visitors that come to your website must have their attention grasped within 5 seconds or they will abandon your website for another (probably your competitors). It is very important for your website to have professional graphic design that catches the attention of your audience and makes them want to click though your site to learn more about who you are and what you have to offer. Most people can tell a cheap website when they click onto one, often times this is the difference between professional website design and cheap web design - the quality of graphics.
Your website is a big reflection to the world of your company. If your website looks cheap, old, stale, and boring, chances are the people visiting your site will think that your company or product is too. How many times have you skipped doing business with a company because their website looked cheap and their competitors looks better? I know I have many times. This is why it is important to have a website_developed for your company that reinforces a positive image of your brand / company.
Positive reinforcement of your brand / company
Branding is a very important part of web development as visitors should be able to recognise the look and feel of your company's image as they visit your web page. It is important that the interaction they have with your company is in seamless-excellence. This means that every place they make contact with your business they gain a reoccurring confidence though the image your business portrays that your offerings (services/products) are excellent and the best and only choice for their needs. Potential clients, in general, will be impressed by businesses that have a smooth website presence. This helps them feel secure that if they choose to work with you they are doing business with a company that is professional, well established and in order.
Websites that have room for a respectful budget
We all know that old saying, "You get what you pay for!" Think about it, what if you only paid $30, 000 for your house, what kind of house would you get? The same is true with web development, you can not expect to get a powerful solution for a measly $500 bucks. Truth be told, there are so many cheap website shops or template suppliers out there on the Internet, which are all a complete waist of your money. What good is a website if it does not drive revenue and leads in? Although many cheap solutions may appear to be saving you money, in the long run they cost you money that you could have been making in proper web marketing. The fact of the mater is: not having a well developed website can put a "kink in the hose" for quality business leads that should be coming in on a continual basis though your website. Think of professional web development as an investment as opposed to an expense.
MAKE SURE! On Your next website build that you are not trying to pinch the penny too hard by finding a super cheap solution that will in the end loose thousands of dollars in business you could have won. Make sure you are working with a company that knows website marketing and can develop a solution for your that produces great business leads. We at Quist designs offer our clients extremely effective web solutions for reasonable prices. Please view our portfolio or contact us with any questions or needs you may have.
