Email Marketing is a Internet marketing tool that can produce amazing results if done right. The overall goal in marketing in general is to get what your company offers in front of your target audience on a consistent basis with the goal of converting them into ongoing customers.
Email marketing achieves this goal as it consistently reaches clients in a personal place where they spend a lot of time, their email inbox. Think of just how many times the average person checks their email a day. AOL reports, "most of their email users check their mail about five times a day." Also there is a growing popularity of people who never lose contact with their inbox due to mobile phones and wireless Internet cards. You can see why it is of great benefit for your company to develop a successful email marketing strategy!
What do I need to launch a email marketing campaign?
- A list of relevant permission based E-mail subscribers - This is one of the largest challenges when trying to create a successful email marketing campaign. To get your list started you can use any email address you have gained from people you have made contact with or have done business with. Overall, the best way to grow your email marketing list is add an opt-in form(s) on your website where your web visitors can enter their name and email and sign up for your list.
- An interesting and strategic email to send - The goal is to send an email that has a subject line and content that will make those on your list open your email as often as you send them. At the same time you want to have strategic content that will promote your product or services in a way that is not too sales heavy, yet produces great conversion results. The overall goal is to get the people on your list to open your email and once they open it you want to move them towards a conversion goal such as buying a specific service, product etc...
- A Website - With email marketing you will want to have a website so you can lead your audience to a place where they can get their questions answered or where they can buy your product or service. Also, if you want to be a pro email marketer you can add analytics software to your website which will allow you to track the behavior that the people from your email campaign had while visiting your website. Website stats can reveal if you are meeting your sales/conversion goals or not and can let you know how effective your email campaigns are.
- Email Marketing Tracking System - You can greatly increase your results by analyzing the results from your launched email campaigns with email marketing tracking software. With such software you can tack if the email bounced, was opened, was forwarded and you can see if viewers clicked any links that were in the email. You may ask, "what is the point of tracking emails?" Good question, here is the answer: If you notice that you only have a 50% open rate on an email campaign, this means that your subject line must not have been interesting to your audience. There is nothing more frustrating than launching an email campaign and noticing that the people on your list are not even opening your email! All you would have to do in a situation like this is add something intriguing to your subject line such as: "LIMITED TIME SALE!" Using creativity can change your open rate drastically which will enlarge the success of your campaigns.
If done right, email marketing can yield results that far surpasses traditional advertising and marketing such as direct mail and the costs per lead is substantially lower in comparison. However your success in launching an email marketing strategy will rely heavily on the quality of the list you are mailing to and the marketing content of your emails.
Should I Partner with Internet marketing experts?
Having the courage to launch you own email marketing campaign can save you money up-front. However in the long run, if you are not expert in Internet marketing or email marketing you will end up loosing money that you could have easily made if you would have worked with an email marketing expert.
Consider yourself as a high school basketball player and an Internet marketing firm as Michael Jordan. Come game day, the results that you will get with Michael are far better than the results you will get by yourself being a beginner. An email marketing expert can help you grow a good list of subscribers and help you attain the best results possible by creating strategic marketing content for your emails.
Quist Designs is a Internet marketing company that specialises in building marketing systems that get amazing results for their clients. Please visit our site to learn more www.QuistDesigns.com
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